Things to Do
Ancillary Events |
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Shop with a Downtown Merchants Passport – Sunday, May 6 – Sunday, May 13, 2012 The Santa Rosa Downtown Merchants invite you to celebrate the upcoming Amgen Tour of California with this passport to a weeks worth of shopping and dining specials and experiences! Download and print this passport and visit five merchants to be eligible for a raffle to win a Trek Bicycle and other great prizes from your favorite restaurants and shops downtown! Many merchants are also offering specials all week long! |
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Railroad Square is “Stoked on Spokes”! – Sunday, May 6 – Sunday, May 13, 2012 For the week leading up to the Great Amgen Tour of California, many of Railroad Square shop windows will be decorated with vintage bicycles and old photos. Stroll through the historic district and relive your youth! |
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Wednesday Night Market – Wednesday, May 9, 2012, 5-8:30pm Join us downtown Santa Rosa to celebrate Sonoma County’s finest food, wine and music. The market will officially kick off its season May 9th, just in time to welcome you all to Santa Rosa for the biggest weekend in bike racing we have ever seen… See you there! |
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Bike to Work Day – Thursday, May 10, 2012 You don’t have to be riding to work to participate in Bike to Work Day… you could be pedaling to the store, to a café, to a wine tasting! Sonoma County Bicycle Coalition and partners host Energizer Stations with snacks and giveaways throughout Sonoma County from 6-9 a.m. In the evening, find a Bike Home from Work celebration. More info: 707-545-0153. |
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Meet & Greet Reception with BMC Racing Team – Thursday, May 10, 2012, 5-6pm BMC Racing Team, the entire 8-rider roster including George Hincapie, is going to be at Echelon Cycle & Multisport, 125 Fifth Street. Come for question and answer and for autographs! |
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Meet & Greet Reception with Team Radioshack/Nissan/Trek – Thursday, May 10, 2012, 5-7pm Here is a chance to meet some of the members of Team Radioshack/Nissan/Trek. They’ll be answering questions and signing autographs, so be sure to bring your jersey or other collectible item. Proceeds benefit Sonoma County Bicycle Coalition. |
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Meet & Greet Reception with Team Rabobank – Thursday, May 10, 2012, 6:30pm Join Windsor Bicycle Center and Giant Bicycles in welcoming the Rabobank Pro Cycling Team for a poster signing and question/answer session. Several members of both the team and staff will be in attendance as they prepare for the Amgen Tour of California. Windsor Bicycle Center, 830 McClelland Drive |
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Amgen Tour of California Kick off Concert – Thursday, May 10, 2012, 6pm Sponsored by the KRUSH, what better way to kick off a weekend of bike racing than with a FREE concert in downtown Santa Rosa! Come down and enjoy the enchanting sounds of the critically acclaimed singer/songwriter/musician Carrie Rodriguez. The Whiskey Thieves will be opening. |
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Meet & Greet Party with Omega Pharma-Quick Step Team – Thursday, May 10, 2012, 7pm Join NorCal BikeSport for a meet & greet with members of Omega Pharma-Quick Step Team, including Santa Rosa’s own Levi Leipheimer. RSVP Required. Food, beer, and wine served. |
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Santa Rosa Soiree & Official Team Presentation – Friday, May 11, 2012, 5-10:30pm As the 2012 Amgen Tour of California Overall Start and Stage 1 Finish, Santa Rosa will host the elegant opening Soiree where ALL the participating teams and riders are introduced. The event will be emceed by Phil Liggett and Paul Sherwen, the broadcast team of the Amgen Tour of California. Details posted on the Santa Rosa Soiree page. Located at Sonoma-Cutrer Winery. Tickets sold out! |
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Tour of Wine Santa Rosa 2012 – Friday, May 11, 2012, 3pm-9pm D’Argenzio Winery celebrates the return of the Amgen Tour through Santa Rosa with the Tour of Wine 2012 pre-race party. The Tour of Wine 2012 is scheduled two days before the race kicks off in downtown Santa Rosa. The winery will offer complementary tasting of its Levi’s GranFondo Pinot Noir, along with live music with “Hand Me Down”, food, tours and Bocce ball on the Terrazzo. We are family-friendly. |
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Team Swift Junior State Criterium Championships – Saturday, May 12, 2012, 8am-4pm Team Swift Junior Development Cycling Program is hosting the Junior State Criterium Championships in Santa Rosa in conjunction with the start of the Amgen Tour of California. Riders the ages of 10-18 will compete in their age categories for the Championship titles. Following the Junior State Criterium Championships, meet Ryan Eastman & Ian Boswell of Team Bontrager Livestrong 2:30-3:15pm at the finish line! there will be Elite Category Criterium races for all ages. REGISTER TODAY! Located at the Sonoma County Administration Center. |
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Life Time Gran Fondo – Saturday, May 12, 2012, 8am Set in the heart of wine country and farm country, surrounded by redwood forests, rivers, lakes and the ocean, The Life Time Gran Fondo California is set to kickoff as an official Gran Fondo ride of the Amgen Tour of California! The party begins and ends in the very unique atmosphere of Cloverleaf Ranch in Santa Rosa, California. |
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Sonoma Napa Gran Fondo – Saturday, May 12, 2012, 9am Team Garmin-Barracuda will lead out the May 12 Sonoma Napa Gran Fondo the day before the Amgen Tour of California. There are three separate distances available (11 mile, 50 mile, 75 mile). It will be a great weekend to be in northern California with the start of the Amgen Tour of California in Santa Rosa the following day. |
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Lifestyle Festival – Sunday, May 13, 2012, 9:30am – 4pm Located in the heart of Downtown Santa Rosa, the Lifestyle Festival is the focal gathering point for the record Amgen Tour of California crowds. Located near the finish line on Mendocino Ave from 3rd to 7th St, it is the place to be all day long as local and national vendors highlight the best of the best. The Lifestyle Festival creates a giant, festive atmosphere for pre- and post-race entertainment, hospitality and partner interaction. If you would like to have a booth in the festival, please contact us. |
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Yoga on the Square – Sunday, May 13, 2012, 11am- 4pm Join three dog yoga on the square just after the pros leave town for a free and fun yoga JAM to kick off the lifestyle festival! Come as you are and bring a mat or they will have mats you can borrow. |
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Ride The Finish with Echelon Cycle & Multisport – Sunday, May 13, 2012, 11am The City of Santa Rosa has given Echelon Cycle & Multisport a truly unique opportunity to ride across the Stage 1 Finish Line before the pro’s do! A 35-mile ride following part of the course of the Tour of California Stage 1 culminating with a roll across the official finish line!! – Some challenging terrain, group riding experience required, road bikes only. Must pre-register online! Pre-ride talk at 11:15am. Echelon has lots of other cool stuff going on, such as a SRAM Red & ZIPP Ride Experience. |
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Breakaway Mile – Sunday, May 13, 2012, 2:30pm Amgen invites patients with cancer, survivors, caregivers and advocates for those impacted by cancer to join the Breakaway Mile in Santa Rosa on May 13, 2012. This celebratory one-mile (approximate) walk crosses the finish line of the Amgen Tour of California Stage 1 course just prior to the professional cyclists. |
Event Resources |
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Downtown Santa Rosa Events – Named one of the best in California, Downtown Santa Rosa boasts three distinct shopping districts, five historic residential neighborhoods, arts and culture, events, great restaurants, famous chefs, and a comfortable inviting atmosphere. |
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Bike Monkey Events – Bike Monkey publishes a quarterly magazine and produces high quality cycling events, and is responsible for Levi Leipheimer’s King Ridge GranFondo as well as the re-introduction of mountain bike racing at Annadel State Park. |
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Sonoma County Bicycle Coalition Events – SCBC promotes bicycling for transportation and recreation and works to educate the community about bicycle safety and the benefits of cycling, including good health and protecting the environment. |
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Santa Rosa Cycling Club Events – SRCC is a social/recreational organization comprised of cycling enthusiasts with a wide range of abilities and interests. Its purpose is to promote the safe and efficient use of bicycles by staging club rides and cycling events and by maintaining an active presence in the local community through safety programs and political advocacy. Its social rides are open to all riders. For those who’d rather explore the area’s great cycling on their own, check out the list of Ten Great Rides. |
Need Professional Help? |
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Santa Rosa Convention & Visitors Bureau Events – Santa Rosa offers a cornucopia of activities, epicurean delights and scenic vistas. It is the largest city in Sonoma County and occupies the very heart of the world-famous Sonoma Wine Country. This warm and friendly city, an urban blend of art and culture, food, wine and recreation, is the perfect location for families and all travelers to stay for a relaxing and adventurous vacation. Just 55 miles north of San Francisco, a vibrant city overflows with all you love about California. Check out the CVB’s 30 Things to Do. |
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Sonoma County Tourism Bureau Events - SCTB is the official destination marketing organization dedicated to promoting Sonoma County as an overnight destination. |
Need a Bike? |
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Echelon Cycle & Multisport – Since opening in 2008, Echelon Cycle & Multisport has blossomed into a resource for both road cycling and triathlon. We pride ourselves on being a hub for knowledge, advice, and quality training and racing equipment.. |
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Uber-Bike Rentals – High-end road bike rentals in Northern California wine country. |
Places to Watch the Tour |
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Downtown Santa Rosa – Of course! What better place to watch the Tour than right on the finish line? What makes it even better is that the start and sprint will be in the same place! Not to mention the Life Style Festival is right here in Courthouse Square, too! Another place to watch downtown is Russian River Brewing Company on Fourth Street. |
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Town of Windsor – With timeless qualities and a touch of European charm, Windsor captures the imagination of those wishing to tour a community famous for its family-friendly environment in a region known for winemaking, culinary arts and breathtaking vistas. Located in the Russian River Valley, this region is home to hundreds of wineries and tasting rooms where you can sample and pair local vintages with mild or zesty cheeses, gourmet chocolates, artisan breads, farm-grown produce and other regional delicacies.
While you’re there check out the Windsor Days Parade on Saturday, May 12th, 10am-noon and Windsor Farmer’s Market on Sunday, May 13th, 10am-1pm. |
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Occidental – This is a cute little town and will be a fun place to watch. Stop by and check out the fun activities happening here! |
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King of the Mountain – There are four KOM sites:
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Inman Family Wines On Sunday May 13th the Amgen Tour of California, America’s greatest cycling race will be rolling by Inman Family Wines! The peleton will be zooming down Olivet road Sunday morning and you don’t want to miss out on the excitement and action. Matchbox Diner will be serving food out of their truck from fresh local ingredients so that you can stay fueled up to cheer on your favorite rider. Speaking of cheers, you’ll also be able to taste their organically grown wines from the Russian River Valley while enjoying the race. Inman is in the heart of the action and it’s guaranteed to be a great show all in view of the winery! Hours: 11-4pm |

