Santa Rosa 2012

Host cities for the 2012 Amgen Tour of California have been announced! See what other lucky cities will be hosting a stage start or finish!

What does it take to plan a huge event like the Tour's overall start? Check out our behind-the-scenes blog!

Want to be part of the party? Check out our great sponsorship opportunities!

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As the 2012 Amgen Tour of California Overall Start and Stage 1 Finish, Santa Rosa will host the elegant Opening Gala where the participating teams and riders are introduced. The event will be emceed by Phil Liggitt and Paul Sherwin, the broadcast team of the Amgen Tour of California.

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Behind The Scenes

Blog Entry December 8, 2011

Lessons from Tahoe

Though we’ve obviously hosted stages of the Tour in the past – in 2006 (Stage 1 Finish), 2007 (Stage 1 Finish and Stage 2 Start), 2008 (Stage 1 Finish and Stage 2 Start), 2009 (Stage 1 Finish), and 2010 (Stage 2 Finish) to be exact – and though we’d never personally witnessed what went into [...]

It all started when…

Way back in October 2010 at the Festa del Fondo dinner for Levi Leipheimer’s King Ridge GranFondo (http://www NULL.levisgranfondo NULL.com/) that was attended by AEG Sports’ then-president Andrew Messick and a strategically invited sprinkling of local media, we vaguely pretended to not make the national announcement that Santa Rosa had been selected to host the [...]